Furmiliar

Enabling shelters to track and support feral cats.

Overview

Furmiliar is an application that was designed to collect input information from community members to assist shelters in keeping track of stray cats. As a cat owner and lover, how feral cats get by and what support that they get has always crossed my mind so this application was designed to address and support them. The project was originally designed before my third year but I decided to revisit it a two years later to improve user experience using what I learned in the informatics program.

Duration

V1 - Aug 2020 (2 weeks)
V2 - June 2022 (2 weeks)

My Role

UX Designer
UX Researcher

Team

Individual

Tools

Figma
Marvel App

Problem

The population of feral cats is growing at an alarming rate

A stray cat is a cat who lived indoors and was socialized with people at some point in their life but has left or lost her home, or was abandoned, and no longer has regular human contact. Over time, stray cats become feral. Once a cat turns feral there is no guarantee that socialization can assist. Feral cats can cause a nuisance to neighbors and their pets.

Design Challenge

How might we help neighbors report and support the growing number of feral cats?

Solution

Furmillar: A community run platform to help shelters track feral cat communities

The solution is an application that community members can use to report cats in their neighborhood that are familiar. If the neighborhood residents have seen it roaming outside for some time is most likely feral but could benefit from getting spayed or neutered. If a new cat is sighted in the neighborhood and is comfortable with being nearby humans, it is most likely a lost cat. The solution would benefit feral and stray cats in getting proper assistance.

Explore reports made by community members

The homepage shows a set of reports placed by community members based on the user's current location. Users can explore the identifiable characteristics of the cats. This would allow users to determine whether a specific cat is already reported.

Create and share entries with the community

To make a report users are prompted to; take and upload an image of a feral cat, map an approximate area of the location, and share any identifiable characteristics and information that may be helpful to shelters.

Process

Ok, but how did I actually get there?

In my first sprint, there was a larger emphasis on designing an experience that met and addressed the pain points on a base level. In the second sprint, the focus transitioned to making the application more engaging.

Background

There are approximately 70 million feral cats in the united states.

The current approach that shelters push for is Trap Neuter Release (TNR). It is the least invasive option that both cats and neighbors can benefit from. TNR stabilizes cat colonies by reducing overpopulation. This allows cats to live longer and become better neighbors.

User research

Interviews revealed 2 major pain points of community members and shelters

I conducted 5 interviews with shelters and neighbors in urban areas to understand their needs and frustrations.

02

Spread of illnesses

Neighbors had concerns of illnesses spreading to their outdoor cats. Feral cats serve as a direct or indirect source of infectious diseases for outdoor pet cats.

01

Noise

Cat fights have become a nuisance to neighbors. The overpopulation leads to limited food, water, and shelter. Cats that are not spayed or neutered are more likely to be more violent

Storyboarding

Illustrations imagined the emotional and situational context and how community members would achieve their goals

User flow

Defining community members interactions

I defined the core capabilities of Furmiliar by creating a user flow.

Early Wireframes

Testing out the solution

Guided by the user flow I began developing the app.

Opportunity #1

How might we aid shelters in tracking feral cat populations?

Entries made by community members give shelters better insight on the status of the population

Furmiliar prompts users to share entries about cats that they see around the neighborhood. The location, pictures, and notes allow shelters to gain a general grasp of which cats are new to the neighborhood.

Final screens

The final product

Reflection

Furmiliar was a project that I revisited my final year in the informatics program to show my growth as a designer

V1: Before

During V1 I approached the design in terms of components that can be easily developed. There was huge emphasis on implementing the key features that addressed neighbor and shelter's needs.

V2: After

After completing the informatics (HCI) degree, I found myself making more informed designs. I focused on making screens that are engaging and easy to use. I spent a lot of time thinking about interactions and splitting up content into more digestible pieces.

Future Implementations

Onboarding

During testing users needed an explanation on how to use the app. In a future iteration I hope to design onboarding screens to give users a run down of the features.

Shelter Portal

The current solution is dependent on sending out updates and data out to shelters. In a future iteration I plan to create a separate portal for shelters have access to live updates added by the community.