Cloud Migration trial

Simplifying the cloud migration trial process and clarifying its benefits for customers.

Overview

The Cloud Migration Trial is designed to assist customers in navigating the trial process. The previous landing page did not effectively clarify eligibility and lacked clear pathways to the separate guide. This redesign strategically highlights trial benefits while seamlessly directing users to relevant sections of the guide, enhancing their experience in the trial journey.

My Role

Product Designer

Team

Marketing team
Creative designer
Web producer

Tools

Figma

Date

June - July 2024

My role

As the lead designer, I focused on creating a page that addressed key user pain points, including confusion about different migration trials and the overall process.

Cross-functional collaboration

Partnered with the marketing team to translate content outlines into an intuitive page, leveraging established patterns like card-based layouts. Regular feedback sessions ensured alignment with stakeholder goals, enhancing clarity and improving the overall user experience

Handoff

I handed off the final wireframes, complete with breakpoints, to the creative designer. Alongside the wireframes, I provided content recommendations tailored for the marketing team, ensuring a seamless transition from design to implementation.

Constraints

A key constraint was retaining essential content while minimizing cognitive load. To address this, I used design patterns like tabs to segment information without sacrificing critical details.

Impact

The page shipped successfully with stakeholder alignment, providing a clear and structured guide for customers. Additionally, transforming it into a template page reduced future publication time by 66%.