Highlighting key security features to improve user understanding and navigation.
The previous security landing page for Atlassian Access did not communicate the value of Atlassian Guard’s enhanced security features. I designed
a new landing page to align with the new product’s updated features, focusing on improving customer understanding of the complexities and driving trial sign-ups.
Product Designer
Marketing team
Product designer
Visual designer
Web producer
Figma
Feb - Mar 2024
As the lead designer for the new landing page, I had full ownership of the designs, focusing on enhancing both the user interface and user experience.
I led design critiques for the landing page, while the other product designer focused on the remaining Guard pages. I maintained close communication with the Marketing team to gather feedback and share suggestions.
The project faced tight turnaround times, which required a focus on existing design patterns. To work around these limitations, I explored creative solutions, such as adding resource cards under each tab, and collaborated with the web producer to confirm feasibility of the modifications to the pattern.
I handed off wireframes for all breakpoints to the creative designer, ensuring that typography was current and layouts adhered to best practices regarding grid systems and component usage. Before the handoff, I presented my designs at a critique session to gather peer feedback, which informed final adjustments.
The final design for the Atlassian Guard landing page prominently showcased key features.
The new landing page for Atlassian Guard achieved a 40% month-over-month increase in engagement in its first month after launch, accompanied by a significant rise in trial signups for the product.
The new landing page for Atlassian Guard achieved a 40% month-over-month increase in engagement in its first month after launch, accompanied by a significant rise in trial signups for the product.
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